The scent that attracts Nicole Kidman: Keith Urban's new fragrance

In October, Keith Urban launched a nationwide contest to create a 30-second commercial spot for national network television for Urbans new mens cologne, PHOENIX by Keith Urban. Every country star seems to have a scent nowadays.

The cologne is currently the seasons best-selling new mens fragrance in mass distribution, apparently beating out Bieber and Tim McGraw.

After receiving hundreds of fan made video entries, Eric Noffsinger of Littleton, CO has been announced as the Grand Prize Winner.

Erics commercial was hand selected by Urban and will air on national network television during ABCs The View on December 21 just in time for the holiday gift-giving season. Catch a sneak peek of the commercial here: http://www.youtube.com/phoenixbykeithurban

The steamy clip has actress Julie Lundy stripping down to put on her significant others shirt, "tying PHOENIXs rich, masculine aroma to memory," a press release touts.

Further info from the press release: "PHOENIX by Keith Urban is infused with cognac and plum and can be described as a woody oriental fragrance. The scent is not only reflective of Urbans personal triumphs, but is also an expression of his spirit. The phoenix symbol resonates with Urban for its immortality and ability to renew and be reborn."

Prices range from $24-$48.